Why have a logo?

If you are investing budget and time into anything design or print then you are missing a trick if you don't include a logo. You logo doesn't have to be ellaborate, but it could be. A logo might be just a combination of shapes, colours and text but it is this that forms a brand. Around 86% of consumers feel that authenticity is a major element in determining which brands they enjoy and support. All of this starts with a well designed logo (and includes your marketing strategy, brand message and consistency over all medias). A logo & brand will encourage loyal consumers, entice new customers and helps create an environment which employees will respect, nurture and grow!